StretchLab, the industry leader in one-on-one assisted stretching, seeks a Marketing & Event Coordinator for our Boise, Eagle, and Meridian studios who is focused on driving leads to our studios to expand our reach in the wellness community!
Founded in 2015 in Venice, California, StretchLab empowers clients to ‘LIVE LONG!’ through a consistent, one-on-one assisted stretching program. StretchLab has gathered a team of experts certified/licensed in an array of related fields – personal/athletic training, physical therapy, massage therapy, and more – to deliver the finest team of stretching professionals gathered anywhere. StretchLab’s proprietary Flexologist™ training ensures that clients receive a world-class one-on-one assisted stretching session.
Position
The Marketing & Event Coordinator will seek to build brand awareness, generate leads, and increase our membership base by implementing all grassroots marketing efforts including developing, planning, and leading collaborative events, driving traffic to our studios, and increasing brand awareness and loyalty to the StretchLabs in the Treasure Valley. You will keep your finger on the pulse of who our customers are and where to find more of them. Most importantly, you will connect with, educate, and inspire members of our community to begin their own flexibility journey at StretchLab.
Responsibilities
Lead Generation & Event Coordination
- Seek to generate leads, drive traffic to our studios, and increase our membership base by implementing all event marketing efforts that benefit all of our studios at large.
- Collaborate with the Studio Owner and Area Manager to identify and reach out to like-minded local health & wellness businesses, event venues, athletic teams/clubs, sporting/athletic events, community groups/events, etc., to brainstorm, create, plan, coordinate, promote, staff, execute, and host innovative engagement events (“pop-ups”) that showcase our services to target niche markets and smaller defined audiences, both in our studios and at locations throughout the Treasure Valley.
- Build and maintain partnerships with these organizations/businesses to provide free one-on-one assisted stretches to their clientele, customers, employees, members, etc. in exchange for promoting their brands and products/services via social media channels.
- Maintain a consistent calendar of these grassroots outreach activities, including community events, workshops, appearances, festivals/markets, expos, health fairs, small business grand openings, athletic events, etc.
- Coordinate all logistical details of each event with our partners, as well as work with our Assistant Sales Managers to secure adequate staffing for each event.
- Maintain a log (via Google Sheets) of all upcoming confirmed events/pop-ups (including all logistical details) where all staff can see dates, times, and staffing requirements of each event and can sign up to work events.
- Work with the social media coordinator at each studio to promote all events via social media and email marketing.
- Set up and tear down all equipment for each event outside of the studios (tent, portable tables, portable stretch benches, flags, iPads, promotional literature, promotional giveaways, etc.).
- Inform Assistant Sales Managers of any in-studio events so they can block off the studio schedule as needed.
- When hosting an event, interact with and educate every prospect about our services, inspiring them to get a free demonstration stretch by our Flexologists, and selling them an in-studio Mobility Assessment & Introductory Stretch and/or a StretchLab membership.
- Utilize StretchLab’s CRM/POS software to create accounts for all leads/prospects, categorize them by source, and assign tasks to them so that the studio sales staff can follow up with them.
- Compose and send hand-written notes of appreciation to all collaboration partners.
- Follow-up with the Studio Owner and Area Manager to review each event on its merits and downfalls, number of leads obtained, return on investment, potential for repeat collaborations, and any referrals for other collaborations.
- Maintain a log (via Google Sheets) of all pertinent information about every grassroots connection made or attempted including contacts at those organizations; the nature of our partnerships, events, and collaborations; all communications; and the resulting number of leads.
Brand & Cultural Ambassador
- Identify and network with key market influencers, chambers of commerce, etc. to build and maintain relationships and develop into an ambassador for the brand.
- Foster a positive, collaborative reputation that establishes StretchLab as a leading resource for local health & wellness-related events and activities.
- Drive referral business by developing and maintaining strong and lasting strategic partnerships with community members and colleagues whose customers/clientele align with our target markets.
- Set a good example by working according to company culture and values, prioritizing ruthlessly, using good communication, and delivering results effectively.
Compensation & Benefits
This position offers competitive compensation based on experience & performance, as well as:
- Discounts on retail.
- Free stretches!
Stretching is ancient, but StretchLab has redefined what it means to get a stretch.
Having someone with years of experience read your body, assess your needs and make sure that you have been thoroughly, expertly stretched is an experience like no other. To push you further than you can push yourself and open you up in ways that you just can't do on your own. Stretching is really good for you. Being stretched is the key to a longer and healthier life.
